Increasingly, people in Pakistan are prioritising healthy, youthful skin, seeking to maintain a vibrant appearance despite the effects of ageing and environmental challenges. The skincare market is experiencing rapid growth, with both local and international brands offering a range of products tailored to various needs. By 2025, the beauty and personal care industry in Pakistan is expected to reach $1.46 billion. Whether you prefer herbal solutions, scientific formulas, or clean beauty, you’ll find plenty of options. In this article, we’ll discuss “Top 10 Skincare Brands in Pakistan”.
For quick navigation, consider these categories:
- Budget Beginner: Ideal for beginners new to skincare, offering affordable yet effective products.
- Eco-Purist: Suitable for environmentally conscious individuals seeking sustainable beauty solutions.
- Scientific Seeker: Ideal for those who prioritise clinical efficacy and dermatologist-recommended products.
- Herbal Enthusiast: Best for aficionados of traditional, natural ingredients.
- Hydration Hunter: Tailored for individuals searching for products to enhance skin moisture and health.
Consider your skin type and what you need when selecting a brand. Herbal products are great if you like natural remedies, while science-based options work well for targeted results. Clean beauty is an excellent choice if you’re concerned about the environment. These brands cater to every skin type. Let’s take a closer look at the top 10 skincare brands in Pakistan for 2025.
List of Top 10 Skincare Brands in Pakistan
1. Conatural – Nature Meets Science
Conatural was started in 2014 by sisters Myra Qureshi and Rema Taseer. They began by experimenting with natural ingredients in their own kitchen, which led to the creation of the brand’s unique products. Conatural combines organic and natural skincare, and their ISO-certified products meet EU safety standards. In a recent trial, 85% of users experienced brighter skin after four weeks of using the Skin Renew Serum, demonstrating the brand’s commitment to delivering real results.
Best Products:
- Skin Renew: Age-Defying Serum
- Organic Rosehip Oil
- Tea Tree Face Wash
These products are a great choice if you’re looking for certified organic, cruelty-free skincare that delivers results. They’re invaluable for people with normal to oily skin, as they provide hydration and help reduce fine lines and blemishes. However, it’s important to note that skincare products can sometimes cause allergic reactions or adverse effects, so it’s always best to do a patch test before using them regularly.
2. Saeed Ghani – A Heritage of Herbal Skincare
Saeed Ghani has been a well-known name in Pakistan since 1888, especially for herbal skincare. Their products use traditional formulas that have been passed down for generations, focusing on natural and organic ingredients.
Best Products:
- Rose Water
- Multani Mitti Mask
- Ubtan
Ideal for individuals who prefer traditional herbal remedies in their skincare regimen.
3. Loyal Body Cosmetics – Affordable and Effective
Loyal Body Cosmetics was founded in 2012 and quickly gained popularity for offering effective skincare at affordable prices. Their products combine natural ingredients with science to address various skin issues.
Best Products:
- Vitamin C Serum
- Acne Serum (Salicylic Acid + B5)
- Derma Secret Sun Block SPF 60
Loyal Body Cosmetics is ideal for budget-conscious consumers seeking effective skincare solutions.
4. Accufix_ Science-based and Effective
Accufix was established in 2019. This brand was founded in 2019 and is now recognised as one of the leading skincare brands in Pakistan. They focus on science-based products for acne and sensitive skin, keeping things simple but effective. For example, their Clarifying Green Tea Moisturiser utilises green tea extract to soothe the skin and niacinamide to minimise redness and strengthen the skin barrier. With 5% niacinamide, this product is supported by research showing it can soothe irritation and improve skin texture for sensitive skin.
Best for those who are seeking dermatologist-recommended solutions for acne and sensitivity.
Best Products:
- AccuFix Salicylic Acid Serum
- AccuFix Cos Azelaic Acid Serum
- AccuFix Vitamin C Serum with 10% SAP
- AccuFix Butter But Better Cleansing Balm Rich cleansing balm
- AccuFix Crème B3‐B5‐E with 4% Niacinamide
5. Organic Traveller – Clean Beauty Advocate
Organic Traveller was launched in 2017 and offers vegan, cruelty-free products that support hydration, acne treatment, and skin repair. Their gentle and effective products work for all skin types, making them an excellent choice for those seeking simple yet powerful skincare.
Best Products:
- Mighty Retinol Serum
- Clear Acne Serum
- Rice Milk Toner
If you care about the environment and want gentle, effective skincare, Organic Traveller is a great pick. Their vegan and cruelty-free products let you take care of your skin while staying true to your values.
6. Beautify by Amna – Trendy and Effective
Founded in 2016, Beautify by Amna combines affordability with effectiveness, offering a range of products tailored to various skin concerns. Their hypotheses are trendy, practical, and budget-friendly.
Best Products:
- Vitamin C Glow Boosting Serum
- Hyaluronic Acid Face Moisturising Serum
- Aloe Vera Calming Face Wash
These are perfect for those seeking affordable skincare without compromising on quality.
7. Neutrogena – Dermatologist-Recommended
Neutrogena is an American brand that has been available in Pakistan since 1997. It’s well-known for dermatologist-recommended products that cater to a variety of skin types and needs.
Best Products:
- Hydro Boost Water Gel
- Deep Clean Facial Cleanser
- Ultra Sheer Dry-Touch Sunscreen SPF 50+
These are a good option if you want skincare that’s supported by science.
8. CeraVe – Barrier-Focused Skincare
Launched in 2005 in New York, CeraVe has gained popularity in Pakistan for its effectiveness in restoring and maintaining the skin’s natural barrier through essential ceramides.
Best Products:
Hydrating Cleanser
Moisturizing Cream
Foaming Facial Cleanser
These products are particularly suitable for individuals with sensitive skin who seek gentle yet effective care.
9. Hemani
Hemani Herbals is another well-known skincare brand, established in 1949. They offer a wide range of herbal and Ayurvedic products that are both effective and affordable. They also teamed up with Wasim Badami to create a premium herbal line. The premium herbal line.
Best Products:
- Whitening Face Wash
- Sandal Face Mask
- Aloe Vera Gel
This brand is an excellent choice for those seeking affordable herbal skincare products.
10. Spa In a Bottle by Rabia – Opulence at Local Prices
Inspired by popular skincare products from around the world, Spa In a Bottle by Rabia makes cruelty-free products in Pakistan. Their products work for all skin types and help give your skin a healthy glow.
Best Products:
- 24K Gold Serum
- Lip Scrubs
- Under Eye Cream
Spa In a Bottle is Perfect for those seeking luxury skincare experiences without the hefty price tag.
Bottom Line
Before you start exploring skincare, it’s essential to understand your skin type and any specific concerns you may have. Determining whether your skin is dry, oily, combination, or sensitive will help you select the right products. Knowing your primary concerns, such as acne, ageing, or dryness, will also guide you to the best brands and products tailored to your needs.
These are the top 10 skincare brands in Pakistan. With numerous options catering to various skin types and concerns, the local skincare market is experiencing significant growth. Whether you like traditional remedies or science-based products, these brands offer quality and innovation. Regardless of your experience level, trying out these brands can help you discover what works best for you. Remember to perform a patch test with any new product and consider consulting a dermatologist for more personalised advice. Checking ingredient lists can also help you achieve the best results as you work toward healthier, more radiant skin.
