Top 10 Best Korean skincare brands That People Love

The top Korean skincare products have dominated the beauty industry. What makes it so unique? How do Korean celebrities manage to have such beautiful, radiant skin? Why do Medico and the most famous models suggest Korean skincare brands for perfect skin? What is the 10-step K-beauty routine everyone is raving about? The 10-step K-beauty routine involves cleansing, exfoliating, toning, applying essence, using a serum, applying a sheet mask, moisturizing, using an eye cream, and applying sunscreen. And why are Korean skincare companies like Laneige, Sulwhasoo, and Innisfree becoming increasingly popular worldwide, and what makes Korean skincare so distinctive? But you’re not alone if you’ve been looking for skin-friendly products that produce results. The top 10 Korean skincare brands that people love are examined in this post.

Are you prepared to discover your next skincare fad? Let’s get started! 

The Development of Korean Skincare: The Reasons It Rule the World Market

Over the past ten years, Korea’s skincare sector has grown significantly, garnering international attention thanks to the K-beauty movement. K-beauty, well-known for its nourishing and preventive methods, stresses multi-step ingredient transparency and combines cutting-edge science with age-old herbal remedies. Strong social media presence, celebrity endorsements, and easy product access are all advantageous to the industry. In addition, with the increasing demand for healthy, radiant skin worldwide, Korean skincare exports have steadily increased by 10–15% yearly. This list is based on reputation, consumer feedback, product innovation, and market presence.

Top 10 Best Korean Skincare Brands

1. Laneige – Quenching thirst

Firstly, Laneige is renowned for its intensely hydrating water-based products. Many people adore its signature products, the Water Sleeping Mask and Lip Sleeping Mask, which boost nightly moisture. Their Water Science technology ensures that your skin remains hydrated and plump. With prices that cater to most budgets, Laneige is a comforting choice for anyone looking to stay hydrated without breaking the bank.

Best Products

• Best for skin, Hydrating: Water Bank Blue Hyaluronic Gel Moisturizer
• Deep Soothing Effect: Water Sleeping Mask
• Water Lips Mask: Improved Lip Texture

Best For: These products are best for dry to normal skin and are excellent for teens and adults who require moisture, especially in dry or cold environments.

2. Sulwhasoo -Korean herbal medicine

Both Sulwhasoo and the History of Whoo are extremely popular in Korea. My aunts and cousins, who are all over forty, adore Korea. These companies don’t have to use influencer marketing because their sales are strong among women over 40 with the most discretionary cash. A popular product for energizing sluggish skin is the First Care Activating Serum. Those seeking a luxurious experience and natural components with roots in Traditional Korean herbalism are drawn to this brand.

Best Products

• First Care Activating Serum
• Concentrated Ginseng Rejuvenating Cream
• The Ultimate S Cream

Best For: Sulwhasoo could be too rich for oily or acne-prone skin, but sulwhasoo is ideal for mature, dry, or dull skin that desires anti-ageing treatment and a healthy glow. 

3. Innisfree – eco-friendly practices

Innisfree is committed to using natural products from Jeju Island and emphasizes eco-friendly procedures. The Orchid Enriched Cream and Green Tea Seed Serum contribute to developing a glowing complexion. Their dedication to sustainability is demonstrated by their use of reusable containers and ethical sourcing. Additionally, Innisfree provides high-quality skincare products at an affordable price and is available everywhere, making it a perfect choice for environmentally conscious people.

Best Products

• Green Tea Seed Serum
•  Super Volcanic Pore Clay Mask
• Super Volcanic Pore Clay Mask

Best for: Innisfree benefits all skin types, but notably oily and combination skin. It is suitable for teenagers and adults seeking natural, reasonably priced skincare products.

4. Dr. Jart+ – Reputation & Best Products

Jart+ is a way of thinking. It stands for the expression “doctor joins art.” We blend the best products and innovations to provide high-performance derma skincare with a whimsical twist that makes you grin. This brand combines cosmetic expertise with skincare products of the highest calibre. They provide products like the Cicapair Tiger Grass Color Correcting Treatment and well-known BB creams. Another popular product that aids in moisture barrier restoration is Ceramidin Cream—suggested by dermatologists.

Best Products

• Tiger Grass Color Correcting Treatment SPF 30
• Ceramidin™ Cream Dermask
•  Water Jet Vital Hydra Solution Sheet Mask

Best For: All ages can benefit from Dr Jart+’s soothing, hydrating, and healing properties for sensitive, dry, and irritated skin, while some of its products may be too thick for oily skin.

5. Missha – High-Quality at Affordable

Missha is adored for striking a balance between price and quality. Time Revolution and First Treatment Essence are two of its best-selling lines. The company makes scientific research investments and continuously refines formulations depending on user feedback. Missha’s broad product line maintains a high popularity in numerous nations. The brand’s core tenet is that high quality shouldn’t be considered a luxury, and it frequently employs high-grade ingredients and formulae with scientific support to produce skincare products that work. Because of its anti-ageing, moisturizing, and brightening products, it is particularly well-liked by K-beauty aficionados.

Best Products

• The first Essence 5X: Missha Time Revolution
• Missha Time Revolution Night Repair Ampoule
•  Missha M Perfect Cover BB Cream SPF 42 PA+++

Best for: Missha is excellent for adults with normal, dry, ageing skin who desire hydration, brightening, and anti-ageing effects.

6. Klairs-Hypoallergenic cosmetics

Klairs is a South Korean skincare brand under the parent company Wishtrend, known for its minimalist, gentle, and eco-conscious approach to skincare. The brand name “Klairs” doesn’t have a specific dictionary meaning. Still, it conveys a clean and calming identity—fitting for a brand emphasizing soothing formulas, sensitive skin compatibility, and ethical practices (cruelty-free and vegan-friendly for most products). Klairs gained fame for gentle, hypoallergenic skincare tailored for sensitive skin. The Supple Preparation Facial Toner is perfect for calming and prepping skin. The Fundamental Watery Oil Drop offers hydration without heaviness.

Best Products

• Toner Klairs Supple Preparation Unscented
• Vitamin Drop Klairs Freshly Juiced
• Klairs Rich Moist Soothing Cream

Klairs is excellent for dry and sensitive skin. It is suitable for people of all ages who prefer mild, calming, and fragrance-free skincare products.

7. Benton – Botanical-Based

Benton is well-known for its hypoallergenic, natural solutions, which are perfect for sensitive skin because they are free of alcohol, scent, and cruelty. To nourish and restore the skin, the brand emphasizes botanical-based components such as propolis, aloe vera, bee venom, and snail mucin. Benton is dedicated to sustainability and employs ethically sourced materials and eco-friendly packaging.

Best products

• Snail Bee High Content Essence
• Aloe BHA Skin Toner
• Aloe Propolis Soothing Gel

Best For: For those who like natural, mild, and restorative skincare products, Benton is excellent for dry, sensitive, and acne-prone skin.

8. Tony Moly putting style into packaging

The brand caters to a younger demographic by combining creative and humorous elements with efficient skincare products. For example, Tony Moly is well known for its imaginative and whimsical packaging, which frequently has entertaining patterns like fruit or panda-shaped containers that appeal to a broad market. For all ages, the company provides affordable K-beauty skincare and makeup that combines fun with high-quality, useful formulas. Despite their comical look, Tony Moly products are entertaining and useful because they target important skincare requirements, including hydration, brightening, and calming.

Best products

• Tony Moly, I’m Real Sheet Masks
• Eye Stick Tony Moly Panda’s Dream So Cool
• Cream Tony Moly The Chok Chok Green Tea Watery

Best For: This is good for all skin types, especially young people who want fun, affordable, trendy skincare.

9. Amorepacific – Eastern traditions & Western science,

One of the biggest and most prominent beauty companies in South Korea, Amorepacific, is renowned for its innovative skincare and high-end cosmetics products. So, the word “Amore,” which means “love” in Italian, and “Pacific,” the name “Amorepacific”, represents the brand’s mission to promote Asian wellness and beauty around the world. Additionally, the brand balances Eastern customs and Western science with a focus on natural ingredients, state-of-the-art research, and superior quality.

Best Products

• Cleansing Powder Amorepacific Treatment Enzyme
• Essence Amorepacific Vintage Single Extract
• Amorepacific Time Response Skin Reserve Cream

Best For: Amorepacific is good for adults seeking high-end anti-ageing and nourishing skincare products; Amorepacific is ideal for dry, mature skin.

10. The Face Shop – Household & Health Care

Founded in 2003, The Face Shop is a skincare and cosmetics company based in South Korea, and it is an LG Household & Health Care group member. Like a “shop for your face” that blends science and nature, the brand name represents its goal of providing consumers with natural beauty treatments in an approachable and friendly manner.

The Face Shop provides a wide range of reasonably priced alternatives emphasizing natural ingredients. Their Jeju Aloe 99% Soothing Gel and Rice Water Bright Cleaning Foam are daily necessities. Moreover, the company’s formulae are simple and inspired by nature, making them ideal for everyday use.

Best products

• Rice Water Bright Light Cleansing Oil
• Dr. Belmeur Advanced Cica Recovery Cream
• Jeju Aloe Fresh Soothing Gel (99%)

Best for: The Face Shop is ideal for anyone seeking natural, reasonably priced skincare products. It is suitable for all skin types, but particularly normal to dry skin.

So, these are the top 10 best Korean skincare brands that people love to use.

FAQs for the Top 10 Best Korean Skincare Brands That People Love

1. What is the glass skin trend in 2025?

If you’ve spent any time on beauty feeds, you’ve likely encountered the term glass skin—a K-beauty trend that remains one of the most aspirational skincare goals in 2025.

2. Why are Korean skincare brands so popular worldwide?

Mostly, the Korean skincare companies are renowned for their multi-step regimens that emphasize healthy, radiant skin, inventive formulas, use of natural ingredients, and a focus on hydration.

3. Are Korean skincare products dermatologist-tested and safe to use?

Yes, most well-known Korean skincare brands do extensive research to ensure their efficacy and safety. Patch-testing new products is always advised, though, particularly if you have sensitive skin.

4. What do Korean brands recommend for the typical skincare routine?

The traditional Korean skincare regimen frequently includes double cleansing (oil-based + water-based cleanser), toner, essence, serum, moisturizer, and sunscreen.

5. How long does it take to see results from Korean skincare products?

Although results vary, after using the product consistently for two to four weeks, you may see improvements in your skin’s texture and moisture; deeper changes may take longer to manifest.